Tag: advertising

Building A New Measurement Model…

Editor:  On April 12, 2016, HRTS presented an in-depth look into the world of measurement and ratings.  Panelists included Gian Fulgoni, Co-Founder and Chairman of comScore, Inc;  Preston Beckman, media …

The Hidden Costs of Airing Bad Ads – Why TV Networks need to care about ad quality

Advertising has always been the backbone of the television business model, enabling networks to deliver great programming for free and providing high value to viewers and advertisers alike. With all …